REPORTS / MEMIOGRAPH

Tapping the Neglected and Hidden Potential of Tourism in Himachal Pradesh, Kulwant Pathania, Academic Staff College, HPU, Shimla - 5

Present study is an attempt to examine the performance of H.P. Tourism Industry. The study has proved helpful in analyzing lacunae in the existing marketing practices, problems and shortcomings in the field of infrastructure development, quality of transport, accommodation entertainment, recreation and publicity. The main objectives of the study were to analyse the tourism scenario in the state and examine the performance and possibility of tapping neglected potential to tourism. To give the final shape to the study, information was collected through informal interviews with tourists’ guides, social workers and governmental and non-governmental agencies contributing to the development of tourism industry. The study reveals that Himachal Pradesh is one of the leading states in the field of tourism in India and since last ten years there has been a great development in the tourism of the state. The main strength of Himachal’s tourism lies in its history, tradition, culture and the beautiful spots like Kullu, Manali and Shimla. The study finds that the ratio of the male and female for domestic have been noted 220:80 in case of foreign tourists. Further the study indicates that educated tourists visited Himachal Pradesh more as compared to less educated, and in case of foreign tourists the largest group belonged to professional and other category.  The study has made suggestions for the improvement of better tourism potential, which can prove beneficial for the development of tourism in Himachal Pradesh.

Click Here to order